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i-Mode: A Primer (Professional Mindware), by Nik Frengle
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This book includes an explanation of I-mode; its history, technology, features and services available, and discussion of how it is being used -- followed by a developer's guide to show how to begin building I-Mode applications. The book also includes some case studies illustrating various implementations including what has worked and what has not. You will gain a very clear picture of both the hardware and software involved with this very successful implementation of a mobile phone-based Internet service, the cultural milieu that it occurred in, and how to develop for I-mode and the mobile Internet. Specific coverage includes: exploring handsets, deployment, 3G network plans, packet-switching, CHTML, and programming I-Applis, the I-Mode version of Java.
- Sales Rank: #11038534 in Books
- Brand: Brand: Wiley
- Published on: 2002-01-15
- Original language: English
- Number of items: 1
- Dimensions: 9.22" h x 1.53" w x 7.42" l, .0 pounds
- Binding: Paperback
- 508 pages
- Used Book in Good Condition
From the Back Cover
"This guide unveils the secrets behind Japan's successful cash-for-content model. Get on board the i-mode train as it heads for global expansion!" --Danny Williams, Editorial Director, Mobile Internet, Bakerville, Informa Telecoms Group
i-mode A Primer
Your i-mode Road Map With one-button browsing, robust HTML-based content, "always-on" high-speed connections, and over 27 million Japanese users, NTT DoCoMo's i-mode already delivers the kind of mobile Internet services that WAP developers are still struggling to implement. This comprehensive primer gives you the inside story on i-mode and shows you how to put this simple, yet powerful, technology to work. Nik Frengle deciphers DoCoMo's enigmatic partnering rules and the revenue model that helps e-business turn Web games, entertainment, business news, and more into phone-sized code and cash. Put i-mode to Work
* Explore the differences between WAP, regular Internet phones, and i-mode-enabled handsets
* Modify an existing Web page using cHTML to employ the keypad
* Build JSP and SQL databases to host dynamic content
* Use server-side scripts to access an SQL database from the handset
* Create an i-Appli game using the author's own translation of the i-mode Java API
* Learn how NTT DoCoMo's well-regulated partnerships provide content that users are willing to pay for
* Understand the underlying architecture of global expansion and how it affects your market
CD-ROM Includes:
* Sample code
* Java 2 SDK Standard Edition, v1.3 for Windows
* Forte for Java, release 3.0 Community Edition for All Platforms
* Adobe GoLive tryout
* MySQL, PHP, Apache, and phpMyAdmin
* Plus Chaku Melo Converter, UltraEdit-32, NJStar CJK Viewer trial version, and i-JADE Lite
System Requirements PC 120 MHz or faster, 32MB RAM, CD-ROM drive. See the "What's on the CD-ROM" appendix for details and complete system requirements. www.mandtbooks.com
About the Author
Nik Frengle has worked with i-mode since its introduction. He writes about the Japanese wireless Web for eimode.com, a popular i-mode Web site, and Mobile Internet, a respected industry newsletter. He has been a developer and programmer for more than 10 years and currently works as a Mobile Industry Analyst, analyzing and consulting on the Japanese mobile phone industry. Nik has lived in Japan for 11 years, where he has had the opportunity to witness the i-mode phenomenon first hand.
Most helpful customer reviews
5 of 5 people found the following review helpful.
I am begining to understand i-mode a whole lot better now.
By Michael J Woznicki
I like to explore new topics and areas within computers to see what other things are out there. This book is an insight into a whole new arena for me. Judging from the content and the detail of the content, this author has certainly has shown me that he is one the foremost experts on the topic of i-mode.
Over 480 pages make up this manual which covers the model that Japan has found to be the best cash-for content model out there. In part 1 of the book you have the opportunity to look into the history of the i-mode as well as the hardware and software beginnings.
Part 2 is the i-mode environment, who would use the product, what type of audience can and do you target. Making it work so you can enhance the revenue. Finally part 3 is how to develop in i-mode. What application are used for development and the language used to create i-mode pages.
While most of the concepts are still a little beyond my understanding with the cd included , which has Java SDK, Forte for Java, a demo of Adobe Go Live and several other applications, I am beginning to understand what it takes.
Overall the author has spent a great deal of time and effort inputting together a seriously complete reference manual - well done.
2 of 2 people found the following review helpful.
THE book on i-mode
By Daniel Shindel
Frengle definitely hits the nail on the head in this book: He tells us all we need to know about the i-mode business model, the i-mode content business, and i-mode's history. Calling this book a 'primer' is apt--it gives us the basic information we need to understand i-mode. But Frengle goes further, in the technical sections, telling us how to program i-mode Java programs, design data driven i-mode applications, and even simple things like how to get sounds on to an i-mode phone, and how to optimize graphics for use on i-mode.
Frengle knows his stuff, working in this field, it says on the back cover, in Tokyo. That definitely matters to me, and is more than can be said for the author of the other book (i-mode Crash Course) that I read about i-mode.
Great job! So, now that we have this excellent book, when do we actually get i-mode in Boston? AT&T Wireless will get the same five stars from me when they do that!
1 of 1 people found the following review helpful.
Very readable.
By A Customer
I was developing Java apps for i-mode phones in under 4 hours. That was after reading 2 chapters. The rest of the book was a bonus read. The text is a bit outdated w.r.t. European WAP phones, he doesn't seem to realise we have long battery lifes too, WAP on gprs to boot! That's not going to stop me giving it 5 stars. One of the downloads you really need is no longer at the link published in the book. I sent an e-mail to the author late one night pointing this out. When I woke and checked my mail he had answered and I could get what I needed.
This book was worth it as a "get started with i-mode development" and was interesting as a "how they made wireless internet economically viable".
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