PDF Download Electronic Media: Then, Now, and Later, by Norman J. Medoff, Barbara Kaye
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Electronic Media: Then, Now, and Later, by Norman J. Medoff, Barbara Kaye
PDF Download Electronic Media: Then, Now, and Later, by Norman J. Medoff, Barbara Kaye
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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later” approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.
FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.
Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
- Sales Rank: #194025 in Books
- Published on: 2010-07-31
- Original language: English
- Number of items: 1
- Dimensions: .80" h x 8.40" w x 10.70" l, 2.20 pounds
- Binding: Paperback
- 318 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
A textbook case of highway robbery
By thirty ought seven
You're probably buying this book because you HAVE to, not because you want to. As textbooks go, this is an excellent one and, were it not for the high resale value, a "keeper".
It's easy to read, yet chock-full of information. Particularly interesting and useful is the history behind the electronic media we all take for granted, such as cable TV and satellite radio.
Parts of this book are dated, however. For example, these excerpts about the Internet: "Jupiter Research predicts that wireless broadband households will outnumber wired (dial-up) households by the year 2004 ..." and "Netscape Navigator and Microsoft's Internet Explorer, the two most popular and widely used [browsers], fiercely compete for audience share." Uh, Firefox anybody?
And that brings me to the title of this review. For an increasingly out-of-date ***paperback*** textbook, the price is freakin' outrageous. When I purchased mine in January of 2009, the college bookstore was selling new ones for $124 and used/abused ones for about $20 less, making it one of the most pricey textbooks in the store. For a 101-level survey class!?
Hint hint: Buy used through Amazon or other online bookseller, which is what I did, and I saved over $100.
0 of 0 people found the following review helpful.
It's a textbook
By Southwest Lady
I have only read the first 2 chapters so far and they were very good, however, you can't review as you would a book for pleasure as this is a college required text. Like it or not, you have to read this if it's assigned. To date I have found five punctuation and typographical errors. That is distracting. There is probably not enough money in textbooks to justify hiring a proofreader.
0 of 0 people found the following review helpful.
Good for School needs
By Noel Turner
Picked this book up for school...So far reads fairly easy and item seemed to be in new condition. Will be putting this book to good use for my classes and probably beyond that. Much appreciated Amazon.
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