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This is a main text for an upper-level undergraduate or graduate-level introductory statistics course in departments of psychology, educational psychology, education and related areas.

• Sales Rank: #3303971 in Books
• Published on: 1989-02-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.10" w x 6.70" l,
• Binding: Hardcover
• 587 pages

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3 of 4 people found the following review helpful.
A Poor Choice for Beginners
By A Customer
A difficult to read text. I have used it as a text for a statistics course I taught (it was not my choice). There are few illustrations, the text is not clearly written, and despite this being the 6th edition, there are still numerous errors in the solutions given for the problems at the end of each chapter. Further, no use of current statistical software is mentioned. Many students have been frustrated by this text -- there are better options out there.

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This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.

• Sales Rank: #1585121 in Books
• Brand: Brand: CreateSpace Independent Publishing Platform
• Published on: 2012-08-12
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .41" w x 5.25" l, .42 pounds
• Binding: Paperback
• 178 pages

Features

• Used Book in Good Condition

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2 of 2 people found the following review helpful.
Invaluable Book on Branding Using Archetypes
By K.R.Atma
This book offers invaluable insights about using archetypes for understanding and deriving brands. The author argues that branding practices have not changed for 40 years despite massive change in so many other parts of the business world. He discusses the reasons for this and provides convincing reasons that we should - at the very least - question this lack of change.

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It was obvious to me, within a few pages of the book that an organization I worked for - who had gone through a rational branding exercise - had ended up with its secondary archetype, the Warrior, instead of its primary archetype, the Lover. This book would have saved countless hours and a tidy sum of money to get a more useful result.

I was eager to get the second volume to get more in-depth insights into the 20 odd key archetypes. I highly recommend it for small business owners and those of an entrepreneurial spirit who want something on branding that can be applied in a straight forward and practical way. I am certainly using it for the branding of a new enterprise I'm involved in.

2 of 2 people found the following review helpful.
Finally a way to understand brand archetypes.
By Amazon Customer
I found this book to be an easy read with clear information on brand archetypes and their use in the market. Recently working on my own branding I learned I am an Explorer, Thought Leader and Outlaw. Using Creating Brand Meaning I was able to better understand how to use this archetype in my own business and how joyful it is to have a business that reflects your authentic self. Through clear descriptions of known brands like Nike and others I could easily understand how the brands were played out in products, marketing and advertising, this is helping me to guide my own marketing and product roll out plan for this year. A great book to read to have a joyful business and gain a leading edge.

0 of 0 people found the following review helpful.
Before you hire an advertising agency...
By Cheryl Clausen
Before you hire an advertising agency... read this book. This book will help you understand how branding originated and how it has evolved. Plus, you will gain the insights you need to properly evaluate brand proposals before you make the investment and set the course for your companies future.

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[S324.Ebook] Ebook Unification of the United States Armed Forces: Implementing the 1986 Department of Defense Reorganization Act, by Jr., Douglas C. Lovelace

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The prestige the U.S. military establishment enjoys today stands in sharp contrast with its reputation of a decade ago. Starting with America's military involvement in Viet Nam and culminating with the Iran hostage rescue attempt, the Beirut bombing, and the Grenada intervention, the U.S. armed forces endured a prolonged period of criticism. The experiences of that period, inter alia, convinced the U.S. Congress that the Department of Defense required a major overhaul. The 1986 Goldwater-Nichols Department of Defense Reorganization Act was the most significant legislation for the U.S. Armed Forces since the National Security Act of 1947. The increased unification the Goldwater-Nichols Act was intended to bring to the Department of Defense was considered too extreme by some, but insufficient by others. In this monograph, Professor Douglas Lovelace assesses many of the act's major provisions. He describes the congressional motivation for passing the act, assesses the extent to which the act has been implemented, discusses its impact on the Department of Defense, and offers recommendations for furthering the purposes underlying the act. The author's critical analysis leads him to conclude that the Department of Defense and the nation have benefitted from the substantial implementation of the Goldwater-Nichols Act. As we approach its 10-year anniversary, however, Professor Lovelace finds significant room both for the Department of Defense to complete implementation and for the Congress to enact modifications to more coherently focus the act on its central purposes. His thought-provoking analyses, conclusions, and recommendations should fuel discussions of the extent to which the act has, or can, achieve its intended results.

• Published on: 1996-08-06
• Dimensions: 11.00" h x .19" w x 8.50" l,
• Binding: Paperback
• 80 pages

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[I907.Ebook] PDF Download Technology: A World History (New Oxford World History), by Daniel R. Headrick

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Today technology has created a world of dazzling progress, growing disparities of wealth and poverty, and looming threats to the environment. Technology: A World History offers an illuminating backdrop to our present moment--a brilliant history of invention around the globe. Historian Daniel R. Headrick ranges from the Stone Age and the beginnings of agriculture to the Industrial Revolution and the electronic revolution of the recent past. In tracing the growing power of humans over nature through increasingly powerful innovations, he compares the evolution of technology in different parts of the world, providing a much broader account than is found in other histories of technology. We also discover how small changes sometimes have dramatic results--how, for instance, the stirrup revolutionized war and gave the Mongols a deadly advantage over the Chinese. And how the nailed horseshoe was a pivotal breakthrough for western farmers. Enlivened with many illustrations, Technology offers a fascinating look at the spread of inventions around the world, both as boons for humanity and as weapons of destruction.

• Sales Rank: #63830 in Books
• Published on: 2009-04-01
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .40" w x 9.10" l, .66 pounds
• Binding: Paperback
• 200 pages

Review

"Headrick restores a broad definition [of technology] that enhances the value of this wide-ranging survey....it suits the New Oxford World History series goals of highlighting major trends and stimulating thinking." -- Choice

About the Author

Daniel R. Headrick is Professor of History and Social Science at Roosevelt University in Chicago.

Most helpful customer reviews

33 of 35 people found the following review helpful.
Extreme overview
By R. W. Levesque
Daniel Headrick has provided a slim (179 pages including index, notes, etc.) overview of the history of technology, from the Stone Age through today. Essentially it's an executive summary of six thousand years of the history of technology (not counting the Stone Age as history).

This is the book's strength and weakness. The strength is that you can quickly read a top line review of the evolution of technology and the societies that invented or exploited it. He looks at where certain technologies were invented, how they moved from one civilization to another, and how they were exploited and by whom. Another good thing about the book is that although it's about technology the author addresses the fact that technology is not necessarily the driver in whether or not a civilization is successful. He points out that geography, climate, governments, religion, and peoples' attitudes towards technology often impact invention and exploitation.

At the same time he doesn't focus on any one civilization. He reviews technologies as they impacted, or not, all the major civilizations around the world. It's not Euro-centric, but it also goes beyond China and the Arabs to discuss early American and African civilizations - all at a very high level.

The weakness is that it lacks depth and rarely provides context. In fact, the last chapter, covering WWII through the present, is nothing more than a laundry list of technological advances in the last 70 years without any historical analysis or context. The author acknowledges that, "it is difficult to draw conclusions from events that are still happening," but it's almost as if it's an excuse to not provide any analysis of the period.

Is the book worth the money? Tough call....you either have to be very interested in the subject and have a desire to keep up with the literature, or you're new to the subject and want nothing more than an abridged version for you to to want to have this book.

0 of 0 people found the following review helpful.
Good introduction.
By J Astore Jr.
I found the text well researched, composed, and the author conveyed the progression of human technology from primitive beginnings to our current information age dominated by PCs and the Internet. There are some points that I'd like to make: PROs: The text was informative, useful for both students/academics and lay people with an interest, highlighted major events in technological history, and provided for a general summation of technology. CONs: As a diver, I was surprised not to find any mention of submarine technology, SCUBA diving, or any of the discoveries in oceanography. Though it is a worthwhile introduction, I feel some readers may want a bit more depth from a title which embraces such a big field.

2 of 3 people found the following review helpful.
like it
By Angelina *Princess*
The author has put a lot of effort in explaining everything about the topic and he is successful in it. This book proves very helpful for me as I learned a lot of new information from this book.

Book is written in very easy to understand language and I recommend this book to everyone who is interested in such topics.

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The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.

• Sales Rank: #590288 in eBooks
• Published on: 2014-04-24
• Released on: 2014-04-24
• Format: Kindle eBook

Review
The fact is that Chipotle remains shorthand for "remarkable success" in a segment of the restaurant industry that is growing at a dizzying pace, despite the tumultuous economic conditions of the past few years. In 2010, according to a report by Chicago food industry research firm Technomic, the top 100 fast casual chains increased sales 6% in 2010 to $18.9 billion. While that may not seem like a big jump, remember that during the same period most other players in the restaurant world were flat or watching sales crater.
Smartbrief for Restaurants - 2013

"Paul is a true visionary. He understands where the restaurant industry is moving in the way that Steve Jobs understood where the personal technology industry was moving. I am in awe of Paul's work and consider him to be a key business and vision mentor."
~ Noah Glass, Founder, OLO.com�


"Paul is an incredible visionary in the communications industry and in the world of branding. While he is grounded in the here and now he can see emerging trends, as evidenced by his early identification of the fast casual segment and the subsequent development of the Fast Casual Alliance. He is uniquely adept at partnering with industry and concept leaders to identify and share these trends."
~ Ed Frechette, Sr. VP, Au Bon Pain�


"Working with Paul gave me an honorary MBA in new media. I learned more in my year working with Paul about Web 2.0 and how it interacts with marketing than I could ever learn at any university. His knowledge of new media, and more importantly, how it can be used to market products and services surpasses anything I've learned reading on the Internet."
~ Barry Lauterwasser, Founder, Symbion Marketing�

From the Inside Flap
In 1999, Ells opened his first restaurants outside of Colorado, but it was interest from McDonald's Corporation that was the magic bullet for the company's growth. The fast-food titan first approached Ells in 1997 and became a minority investor a year later. Contrary to popular belief, McDonald's did not buy Chipotle but did become its largest investor, sinking more than $360 million into the chain over seven years and helping Chipotle make use of its proven distribution system. By 2005 the chain had more than 500 company-owned restaurants, and in January of 2006 it made its initial public stock offering (IPO), the stock doubling in value on the first day of trading.�

From the Back Cover
The Chipotle Effect is the process that allows a small organization armed with a clear vision of product and purpose to match the amazing demand and growth of the social consumer. Most businesses can't, they are just too slow. This effect is often compared to what Apple did to the entertainment and mobile industries and is about to do to the television business.

Speed, vision, and seeing beneath the surface of society is the key to replicating what Chipotle Mexican Grill has accomplished in the restaurant business.�

Most helpful customer reviews

0 of 1 people found the following review helpful.
Great book
By Jeffrey Lemus
half way through the book and it seems like a essential book if you are in the restaurant industry.

3 of 7 people found the following review helpful.
The Chipotle Effect - A Must Read!
By William H. Bender
My habits for reading and studying to keep current on consulting best practices for the restaurant industry just hit a brick wall. Armed with my Sharpie accent highlighter, the pages began turning. Every word that Paul Barron @paulbarron crafted in this valuable book @chipotleeffect HAD to be highlighted and remembered. The first 10 pages were completely highlighted in bright yellow. Then the next 20 pages, and after that the following 20 pages. Nothing but yellow. Time to invest in Sharpie. If you are on an ipad or kindle you are OK I guess - but It is still fun to actually own and hold a bright orange book with a cool cover designed by the @mydigitalcoco team.

If you own or are planning a restaurant, foodservice operation, or any type of hospitality or retail BRAND, you will gain wisdom for your business with this book. What The Chipotle Effect will provide may change your Business and your LIFE. Paul connects restaurants, consumers, and current markets with design, technology and the future of the industry. Follow Paul Barron's foot steps on the path to have your brand be relevant and successful.

The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants. (Volume 1)

0 of 1 people found the following review helpful.
Five Stars
By Nicholas
Brilliant ! Great read

See all 4 customer reviews...

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